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Online holiday sales could reach $200 billion according to Adobe
Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or...
View ArticleTripAdvisor launches new listings, reputation and data products to help...
COVID-19 has taken a disproportionately large toll on TripAdvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The...
View ArticleCalifornia’s ‘CCPA 2.0’ is probably going to pass, here’s what changes
Update: The California Privacy Rights Act did pass on Tuesday. While most people are focused Tuesday on the U.S. presidential election, Californians are voting (or have voted) on ballot proposition...
View ArticleCalifornia’s ‘CCPA 2.0’ is probably going to pass, here’s what changes
Update 11/4: The California Privacy Rights Act passed on Tuesday. While most people are focused Tuesday on the U.S. presidential election, Californians are voting (or have voted) on ballot proposition...
View ArticlePresidential pollsters got it wrong, what are the implications for consumer...
Most of the major presidential polls were off – some way off. And while Joe Biden appears to be headed for victory, as predicted, it’s by margins considerably smaller than expected. In short, the...
View ArticleCOVID helped drive record ad revenue for big tech in Q3
Multiple tech companies announced quarterly earnings on the same day last week, including Apple, Google, Amazon and Facebook. Apple is the only company in the “antitrust quartet” that doesn’t formally...
View ArticleConcrete steps marketers should take now to get ready for CA’s CPRA in 2023
Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this...
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Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next...
Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition...
View ArticleNew EU regulations compel more transparency for search rankings
The effort to reverse engineer and improve visibility in Google search results spawned an industry. Now the EU wants to make it easier for non-SEO professionals, especially small businesses, to...
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As local media lose budgets, Field Day offers ‘last mile activation’ for brands
Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never...
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